How to Choose the Right Protein Powder
With hundreds of tubs on the shelf, choosing a protein powder can feel overwhelming. This quick guide breaks down the main types so you can pick the one that suits your training, your taste and your budget.
Whey concentrate: the all-rounder
Whey protein concentrate is one of the most popular choices: it mixes easily, is widely enjoyed on flavour and offers good value per serving. A common everyday pick for gym-goers who want a convenient format to help meet their daily protein intake.
Whey isolate: leaner and faster-mixing
Whey isolate is filtered further, so it typically contains more protein and less fat and carbohydrate per serving. If you track your macros closely or prefer a lighter, thinner shake, isolate is worth considering.
Casein: a slower-digesting option
Casein is a slower-digesting protein than whey, which is why many people choose it before bed or between meals when they prefer a thicker, longer-lasting shake.
Vegan protein: plant-powered
Plant-based blends (often pea, soy or rice) are a go-to format for anyone following a vegan or dairy-free diet. Modern vegan proteins have come a long way on taste and texture.
What else to look for
- Protein per serving — check the label; more isn't always better if the price jumps.
- Flavour & mixability — the best protein is the one you'll actually enjoy drinking every day.
- A brand you trust — we stock 250+ leading names, so you can stick with your favourite.
A note on this guide: This article is general information about product types and formats, not medical, dietary or nutritional advice. Individual needs and results vary. Always do your own research and speak to a qualified healthcare or nutrition professional before making changes to your diet or supplement routine.
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