Naughty Boy Beef Zero 1800g

Beef, not whey, is the protein source behind Beef Zero — Naughty Boy's fruit-flavoured protein powder, sold at NE Commerce in a single 1800g tub size.

Six flavours are listed, all fruit-led rather than dessert-led: apple blackcurrant, blue raspberry, cherry cola, fruit punch, mixed berries and strawberry lime. It sits in the Protein Powders category as an alternative to the brand's Advanced Whey.

Mixed with water, the fruit flavours drink more like a fruit squash than a milkshake, which is much of the appeal.

• Brand: Naughty Boy
• Product: beef protein powder
• Flavours: 6 fruit options
• Size: 1800g tub